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Your book is about to be released into the world and you want it in the hands of as many people as possible. After all, you’ve spent months (or even years) crafting your book’s manuscript, hired an editor, invested in a beautiful book cover and other related expenses to get you to this point. It’s finally time to launch your book. Whether your book is self or traditionally published, you want to get the word out that your book has finally hit the market.

Things have certainly changed in the publishing industry over the years and you can see how the Internet has really impacted the way authors get their books into the hands of the people.

The question is, how? Where do you start? How do you run a book launch that will really help your book take off? One of the biggest goals in any book launch is to get as many people talking about your book as possible. Gathering a team of people to help start those conversations is very effective. One of the best ways to do this is to build a Book Launch Team (BLT). With a BLT, you’ll get incredible word of mouth for free.

Contrary to what you might expect, launching a book isn’t difficult, and it doesn’t have to cost a fortune. Word of mouth is still the #1 driver of all book sales and one of the best ways to jump-start word of mouth “campaign: is to create a book launch team.

What is a Book Launch Team?

A launch team is a group of people who are going to set you up for success when your book launches. They could be family, friends, readers of your blog, or the members in other groups you belong to (Ideally, a combination of all of these). Whoever you invite, it should be a group of people willing to support you in every possible way during your book launch. They should get your book for free in advance so they can read it and leave a review for you as well as share on their social media accounts

The team has a massive impact on, not only the success of your book launch but, the long term success of the book. You do not need a large team, but the more you have on the team the more visibility your posts will have over a number of platforms and the more reviews you will receive, which is golden.

When do I start my Book Launch Team?

Even if you are still writing your manuscript, it is never too early to start your launch team. Work on your relationships with people interested in your material. Connect with other authors and begin to get the word out about your upcoming book launch. Some authors form a team before the final print and ask to note any typos.

There’s no need to stress about your book launch!

If you are thinking about book promotion, then this course is for you. By focusing on the book launch strategy in this course, you’ll avoid being overwhelmed and launch your book with success!

Throughout the course, we included samples you can use for your team emails or online posts. Although we allow you to copy it word for word, consider adding your special touch to the samples to make it your own. While there seems to be a lot of steps, an effective book launch plan doesn’t need to be complicated.

Note: This course is not a how-to launch a book, but rather it will give you a roadmap on how to build a successful launch team and run it until the launch is over. If managing a book launch teams seems overwhelming to you, let us do it for you. (LINK)


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  • Admin bar avatar
    Lisa Whitaker
    Posted September 12, 2019 1:23 am 0Likes

    The Book Launch Checklist section was not available. I kept checking back to see if it was up but it was not. 🙁
    Thank you for all of the information though! Wow, it was a lot to take in but very interesting to learn about this important step in getting your book out there.

    • Carol Ensminger
      Posted September 12, 2019 5:00 pm 0Likes

      Sorry we don’t have the checklist but all the task items on in the course. I’m glad you like the information!!

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