Blogging connects you with potential buyers of your books, helps increase your speaking engagements and is essential if you want to show up in the search engines.
Established bloggers have hundreds and hundreds of blog posts giving them tons of traffic. But most have been doing it for years and they get page views even if they don’t create a blog post for months. It’s hard to compete with their numbers unless we have constant content added to our blogs on a regular basis.
As writers, we do not need special tools to be productive. What we need is discipline. We need to block off time on our calendar and write. We need to do what you need to do whether you feel like it or not. If we get to our block of time and don’t have any “creative juices” or we have “writer’s block” don’t give up. Instead turn to God, the One who called you into this ministry. If you don’t already do it, pray before you even begin and tell Him that you want your words to be His words. Once we can master this concept, everything else falls into place.
But blogging still takes time, which most of us in the ministry life have very little of, right?
Here are a few ideas to have more blog posts in less time.
Less is more: Less content is more appealing to the reader, especially those of us who have limited time. Consider writing 300-500 words per post. Try not to go over 1000 words. I’m the type of reader that loves to read a book, but if I see a long post, I skim it or glance over it. If you feel yourself writing longer posts because you have more to say, consider making your post a theme for the month, breaking the post into 2-4 smaller posts.
Use your Social Media Posts: When I have a good response on a social media post, I make it into a blog post. Add a few keywords and it makes a simple yet effective post. Here is an example.
Take Notes: Most writers get ideas at the strangest moments. Always have your Evernote handy to jot down ideas you come up with or want to work from. I have a note in my favorites called “brain dump” where I throw everything in until I can organize my thoughts and ideas. I then place all those random ideas into a notebook I titled “Ramblings” and when I need a blog post idea, I head there.
Plan ahead: Set aside small blocks of time to work in steps. (see below) I often work in a coffee shop where the creativity seems to flow. Being out of my normal surrounds help me focus on my writing without the distractions. It is also helpful to shut down all other distractions such as cell phone notifications and social media.
- Block One: Think of 4 blog post ideas.
- Block Two: Do all four blog outlines of your ideas. Knowing what you are going to write before you write it can make the entire process go more quickly.
- Block Three: write a draft for one blog post
- Repeat until the other 3 are done.
- Final Block: Edit all 4 posts. I don’t send my posts to my editor, so I love to use Grammarly and then have a fresh set of eyes read through them before posting.
Pray: Ideas will come in supernatural ways if you ask God to provide wisdom, favor and time to get them done. It doesn’t take long to lift up our workload to the Lord, and it saves us so much work and time!
The important thing is to do what works for you and have it develop into a habit. I had to get into the habit of turning off my phone—off and in my bag. Developing habits takes time, so you have to be patient and stay consistent.
What do you do to get your blogs written? Do you have any other tips on how to stay focused while writing? Share them with me in the comments below.